CEO Message

A Warm Hello to All,

Over the years, Pure Home Real Estate has built a reputation for being a leading real estate brokerage and I take great pride in the long-term relationships we have forged, highlighting the strengths within our core values and culture of the business. We at Pure Home Real estate have played the property game for a long time. In fact, ever since we were kids! We have been planning, managing, renting, buying and selling properties for as long as we can remember. Now property is no longer a game. It’s a serious business that requires knowledge, experience and a dedication to our clients. The credit for our confidence goes to our partners , Stakeholders and clients. The trust they have placed in us over the years has been paramount and reflects in our performances. Our priority still remains our clients, who are at the forefront of our achievements , from the exceptional real estate offerings across the United Arab Emirates to purchasers seeking outstanding investment opportunities or an idyllic home. I encourage all businesses, buyers and sellers alike to take part in the ‘Pure Home Real Estate Experience’ and to enjoy the professionalism you deserve as a real estate client.

I and the entire team of Pure Home Real Estate  wish you a truly unique experience with our company.

we make your dream home  come true.

Passion for property… we were born with it !

Ammar Naseraldeen

Vision, Mission & Values

We provide local market intelligence to occupiers, investors and developers of residential and commercial real estate, with a reach extending across the GCC region via our presence in the UAE. We offer integrated expertise across all property sectors, including: office, retail, hotel, industrial, logistics, prime domestic, international and residential. As a full-service real estate business, our clients can seamlessly access definitive commercial and residential property advice, driving meaningful value and ensuring a cohesive approach, as they seek to effectively manage their global property interests.

Our vision is to be the leading real estate service provider in the region and the preferred place of employment for real estate professionals. We consistently strive to develop collaborative partnerships, based on transparency and mutual trust, which serve to build enduring client relationships. As we expand, we’re committed to these principles, which have served our company and clients through the years.

We’re dedicated to achieving our vision by creating an energetic, positive, results-driven work environment focused on the investment and development of long-term relationships. We measure our success by the results delivered to clients. Our ethics are built on our commitment to offer superior customer service, combining an entrepreneurial flair and bespoke service of a fast-growing organisation.

Communication, commitment, and client care are the core values that emanate throughout every activity that we undertake. By listening and taking the time to understand our clients’ needs, we’re able to purvey comprehensive, holistic real estate advice. We’re proud to consistently deliver exceptional results to optimise the value of our clients’ property assets, at home and abroad.

4 Decades of Real Estate Experience

23000+ Units Rented 'til Date

96% Occupancy rate for our managed portfolio of leasing units

AED 7 Billion worth of assets under management

AED 6.39 Billion worth of property sold 'til date

700+ Buildings managed and rented

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